Revel Stoke
2022THE SCOPE
Create an experiential footprint at WeFest, a country music festival targeting a male demographic interested in sampling flavored whiskeys.
THE SOLVE
Invite the event attendees into a spectacle of a custom fitted pontoon boat sailing on dry land, offering a range of custom hairstyles that are as bold as their flavors of whiskeys. Wheatpasted posters help to showcase the brand lineup encouraging sampling with helpful BAs and a branded partition ensure that we could ensure compliance with age regulations (check IDs).
Push Play Creative Agency
Danielle Zenk-Tils - Creative Director
Giuliana Pinto - Sr. Art Director / Experiential Designer
Carsen Ott Verdin - Senior Account Manager
Laila Grainawi - Sr. Art Director / Experiential Designer (Freelance)
Build by River Rush Scenic