Laila Grainawi
Product Marketing Info

Recordkit

VP of Design / Founding Product Designer | 2024

Designed to Remember Everything
Recordkit was built to capture the moments you can't afford to forget—meetings, calls, and notes—then turn them into clear, searchable action. As Founding Product Designer and VP of Design, I led the app from 0→1—shaping the core product experience, defining its visual identity, and building the systems to support AI-powered summaries and scalable team features.  Recordkit is poised to compete in the modern productivity space.


The Challenge
We aimed to launch a lightweight, modern recording app that could evolve into a full productivity tool. The experience needed to feel intuitive from the start, while setting the foundation for subscription tiers and enterprise functionality down the line.


My Focus
I led the end-to-end design effort—from foundational UX to launch assets—while mentoring a second designer through product expansion.
  • MVP UX & UI: Designed the full product journey from first recording through to transcription, AI summary, and actionable exports. Focused on simplicity, speed, and clarity.
  • AI Assistant: Kitt: Concepted and designed Kitt, an in-app assistant that guides users through tooltips and delivers intelligent summaries and action items using AI.
  • Enterprise Foundations: Structured the MVP to support individual use while anticipating per-seat pricing, user management, and billing flows for teams in future releases.
  • Brand & Voice: Crafted a tone and visual system that felt professional yet lightweight—positioned between traditional productivity tools and consumer-grade simplicity.
  • Launch Collateral: Supported go-to-market by designing App Store screenshots, landing page layouts, email onboarding flows, and a content-driven blog hub.


Outcomes


  • Successfully launched on schedule following a 3-month design/dev sprint
  • Delivered a clean, AI-powered experience that simplifies post-meeting workflows
  • Scalable UX foundation now ready to support tiered subscriptions and team plans
  • Positive early user feedback and internal alignment on next-phase roadmap

    • Team


    2 Design
    4 Devs
    1 PM
    1 Marketing


    Tooltip tutorial segmentation based on features available in each tier (Transcripts y/n)
    Ah, settings. Seemingly simple, but for an MVP creates a lot of questions and answers as you work through what should and shouldn’t be included in launch. Excellent way to gut-check features and reconfirm plan tier segmentation. 
    Components for plan cards. In Settings, your current plan is reflected, but also additional cards are shown based on your plan (left) for enabling easy plan switching + upsells.
    Only Premium plans get Password Protection, Custom URLs, Summaries and Action items, so we had to develop interesting ways to show that they’ve found a locked feature. We looked at how other apps were handling these paywalls and feature-awareness opportunities, and created a little tile to share what’s locked (see below).
    Developing Recordkit’s illustration style and motion animation for onboarding
    Exploration around long presses and how users may naturally test the interface based on their mental models of other document and storage systems.
    Profiles are part of 2.0 Discoverability and a wider enterprise eco-system, but it’s good to think through what foundational pieces we need at launch. For example, it’s harder to retroactively request people’s names and get them to fill in a profile, so we have included that in 1.0 onboarding flow (shown below) and settings (shown above), and 1-3 months later when we increase the app’s functionality, we’ll have it when we need it. 
    Assorted profiles of mine in Settings in various apps + pin emojis to highlight useful fields and design patterns.