Design Leadership That Drives Growth

VP, Design & Global Design Director
Building teams, brands, and products that deliver measurable business impact across Fortune 500 companies and high-growth startups

$160M

ARR supported

45+

Team members led

1B+

Downloads generated

100M+

Monthly active users

Design Leadership

Mosaic Group (an IAC company, NSDQ: IAC)
Built Mosaic Group's Design Org from 0→45

Global Design Director 2022-2023
VP, Design 2023-2024

Joined IAC's Mosaic Group as Global Design Director to establish their first centralized Design Department, while reporting into the CPO. Through strategic organizational design, I right-sized and scaled the team while maintaining performance standards. Developed systems supporting product, brand, and marketing designers. Responsible for strategy supporting $60M+ annual marketing spend, and UX design thinking across 150 applications with over 100M+ monthly active users. Achieved 1.5+ LTV:CAC performance while driving 50M+ paid downloads annually. Acquired by Bending Spoons in February 2024.

$20M+

EBITDA Portfolio

$1M+

OpEx Budget

150

Mobile Applications

$60M

Annual marketing spend

Clime

VP of Design, Global Design Director
Mosaic Group (an IAC company, NSDQ: IAC)

Repositioned weather utility as community-powered companion. Developed 'Waze for weather' strategy moving from episodic to daily usage, establishing foundation for social features and year-round engagement. A core demographic were users in hurricane-prone areas of the country, so developing robust safety features was a key initiative.

#1 in Weather

Leading Paid Weather App in The App Store

1.2M+

Monthly Downloads

36M+

Annual Recurring Revenue

Cocktail Courier

Chief Creative Officer, Creative Director
Cocktail Courier

Strategic partnership evolution, personally oversaw a 600% pricing increase enabling exponential growth from $5M to $25M+ company revenue. Built creative operations and revenue generation through brand partnerships. Personally closed deals with Diageo, Bacardi, Patron, Hennessy, and other global & national luxury brands while building in-house agency capabilities.

6x Growth

Organizational Scale During Tenure

$25M

Annual Revenue

900%

Increase in Avg Partnership deal size

Robokiller

VP of Design, Global Design Director
Mosaic Group (an IAC company, NSDQ: IAC)

Evolved brand from 'spam is annoying' to 'scam is serious threat' while maintaining playful edge. Led cross-functional teams through strategic rebrand and onboarding optimization, driving sustained category leadership.

$30M

Annual Recurring Revenue

12M

Total Downloads

98%

CVR Improvement

Blockr

VP of Design, Founding Product Designer
The App Shop

Led end-to-end design for AI-powered text blocking app targeting younger demographics. Delivered 0→1 product from concept to App Store launch in 5 weeks, exceeding industry conversion benchmarks across all key metrics.

68%

Install to Paywall CVR (15% higher than Industry Avg)

15%

Paywall to Purchase (2x Industry Avg)

12%

Install to Trial (4x Industry Avg)

Expertise

Product Innovation
0→1 founding product designer across mobile, web, and AI/ML applications. End-to-end product strategy from market research through App Store optimization, specializing in consumer apps with millions of users.Enterprise Scale
Strategic design leadership for multi-billion dollar portfolio companies including IAC and Media.net. C-suite collaboration, stakeholder management, and business strategy alignment. Cross-functional partnership with Product, Marketing, and Engineering teams driving measurable business outcomes.
Brand Partnerships
Strategic pitch development and C-suite relationship management driving 900% increase in average deal size. Partnered with Fortune 500 clients including Diageo, Bacardi, and Patron. 35% increase in client referrals through strategic positioning of in-house creative capabilities.

Experiential & Events

Immersive brand activations and multi-sensory installations designed to spark meaningful brand connections and drive measurable engagement across diverse industries and event formats. Clients include Target, Roundel, LEGO, VividSeats, Philips Distilling Co. and more.

Campaigns & Marketing

Cross-platform creative strategy achieving industry-leading conversion rates. Mobile-first design supporting 1.5+ LTV:CAC performance across paid social, search, and app store marketing channels.

Design Operations

Process standardization, tool optimization, and design system governance across multi-brand portfolios for consistent UX and Dev componentization. Expert project management: coordinating cross-functional teams, workflow automation, and performance measurement.