from the studio: branding + design

sometimes i do little graphic design projects for freelance clients and friends.

just wanted to share a sweet little rebrand i did for my dear pal christina of sogentlybefore.

she is a very talented poet and fiber artist, and wanted a more grown up look for her little shop. 

i envisioned something simple, with clean lines and just the right amount of crisp graphic lines while maintaining a hand crafted aesthetic. 

here's what my work boards looked like as i dreamed up some icons and a new logo for christina and her company. 

and the final result ....